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Show me the daily trend of clicks for the last 14 days.
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SELECT metrics.clicks, segments.date FROM customer WHERE segments.date DURING LAST_14_DAYS ORDER BY segments.date ASC PARAMETERS omit_unselected_resource_names=true
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How does our performance compare across Desktop, Mobile, and Tablet devices?
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SELECT metrics.conversions, metrics.ctr, metrics.conversions_value, metrics.cost_micros, metrics.conversions_from_interactions_rate, segments.device FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.conversions DESC, metrics.conversions_value DESC, metrics.cost_micros DESC, metrics.conversions_from_interactions_rate DESC, metrics.ctr DESC PARAMETERS omit_unselected_resource_names=true
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What is the CPA on mobile devices versus desktop?
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SELECT metrics.cost_per_conversion, segments.device FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.cost_per_conversion DESC PARAMETERS omit_unselected_resource_names=true
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Which device drives the most conversion value?
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SELECT metrics.conversions_value, segments.device FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.conversions_value DESC LIMIT 1 PARAMETERS omit_unselected_resource_names=true
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What is the CTR on mobile for our main campaign?
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SELECT metrics.ctr, segments.device,campaign.name FROM campaign WHERE segments.device = 'MOBILE' AND campaign.name='main campaign' AND segments.date DURING LAST_MONTH ORDER BY metrics.ctr DESC PARAMETERS omit_unselected_resource_names=true
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What is the CPA in India for "Seeaash | PMax | TOF | Sales| 06-06"
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SELECT campaign.name, metrics.cost_per_conversion, campaign.status FROM campaign WHERE campaign.name = 'Seeaash | PMax | TOF | Sales| 06-06' AND segments.date DURING LAST_MONTH ORDER BY metrics.cost_per_conversion DESC PARAMETERS omit_unselected_resource_names=true
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Show me all geographic locations we are targeting in "Campaign X".
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SELECT campaign.name, campaign.status, campaign_criterion.status, campaign_criterion.location.geo_target_constant FROM location_view WHERE campaign.name = 'Campaign X' AND campaign_criterion.status != 'REMOVED' PARAMETERS omit_unselected_resource_names=true
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What is the performance (clicks, conversions) by gender?
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SELECT ad_group_criterion.gender.type, metrics.impressions, metrics.clicks, metrics.ctr, metrics.average_cpc, metrics.cost_micros, metrics.conversions, metrics.conversions_value,campaign.name, campaign.status,ad_group.name,ad_group.status FROM gender_view WHERE segments.date DURING LAST_MONTH PARAMETERS omit_unselected_resource_names=true
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Which age range has the best conversion rate?
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SELECT ad_group_criterion.age_range.type,metrics.conversions_from_interactions_rate,campaign.name, campaign.status,ad_group.name,ad_group.status FROM age_range_view WHERE segments.date DURING LAST_MONTH ORDER BY metrics.conversions_from_interactions_rate DESC PARAMETERS omit_unselected_resource_names=true
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What is the CPA for the "25-34" age bracket versus the "45-54" bracket?
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SELECT metrics.cost_per_conversion, ad_group_criterion.age_range.type,campaign.name, campaign.status,ad_group.name,ad_group.status FROM age_range_view WHERE ad_group_criterion.age_range.type IN ('AGE_RANGE_25_34', 'AGE_RANGE_45_54') AND segments.date DURING LAST_MONTH ORDER BY ad_group_criterion.age_range.type ASC PARAMETERS omit_unselected_resource_names=true
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How does performance on the Search Network compare to the Search Partners Network?
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SELECT segments.ad_network_type, metrics.conversions, metrics.ctr, metrics.conversions_value, metrics.cost_micros, metrics.conversions_from_interactions_rate FROM customer WHERE segments.ad_network_type IN ('SEARCH', 'SEARCH_PARTNERS') AND segments.date DURING LAST_MONTH ORDER BY metrics.conversions DESC, metrics.conversions_value DESC, metrics.cost_micros DESC, metrics.conversions_from_interactions_rate DESC, metrics.ctr DESC PARAMETERS omit_unselected_resource_names=true
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What was our total spend on the Display Network last month?
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SELECT metrics.cost_micros, segments.ad_network_type FROM customer WHERE segments.ad_network_type = 'CONTENT' AND segments.date DURING LAST_MONTH ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true
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For video campaigns, what was the total number of views?
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SELECT metrics.video_views, campaign.name, campaign.status, campaign.advertising_channel_type FROM campaign WHERE campaign.status != 'REMOVED' AND campaign.advertising_channel_type = 'VIDEO' AND segments.date DURING LAST_MONTH ORDER BY metrics.video_views DESC PARAMETERS omit_unselected_resource_names=true
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What is the View Rate (Views/Impressions) for my YouTube campaigns?
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SELECT detail_placement_view.placement_type, detail_placement_view.display_name, metrics.video_view_rate, campaign.name, campaign.status FROM detail_placement_view WHERE detail_placement_view.placement_type = 'YOUTUBE_VIDEO' AND campaign.status != 'REMOVED' AND segments.date DURING LAST_MONTH ORDER BY metrics.video_view_rate DESC PARAMETERS omit_unselected_resource_names=true
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What were the top 10 search terms that triggered our ads last week? (Search Query Report)
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SELECT search_term_view.search_term, search_term_view.status, metrics.impressions, metrics.clicks, ad_group_ad.ad.name, ad_group_ad.status, ad_group.name, campaign.name,ad_group.status,campaign.status FROM search_term_view WHERE segments.date DURING LAST_WEEK_MON_SUN AND ad_group_ad.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND ad_group_ad.status!='REMOVED' ORDER BY metrics.impressions DESC, metrics.clicks DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
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Show me search terms that we spent money on but are irrelevant. (For negative keywords)
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SELECT search_term_view.search_term, search_term_view.status, ad_group_ad.ad.name, ad_group_ad.status, metrics.cost_micros, metrics.conversions,segments.ad_network_type FROM search_term_view WHERE ad_group_ad.status != 'REMOVED' AND metrics.conversions = 0 AND segments.ad_network_type = 'SEARCH' ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true
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List all negative keywords at the campaign level.
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SELECT campaign_criterion.keyword.text, campaign.name,campaign_criterion.negative FROM campaign_criterion WHERE campaign_criterion.type = 'KEYWORD' AND campaign_criterion.negative = TRUE AND campaign_criterion.status != 'REMOVED' AND campaign.status!='REMOVED' ORDER BY campaign_criterion.keyword.text ASC PARAMETERS omit_unselected_resource_names=true
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List all negative keywords at the ad group level.
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SELECT ad_group_criterion.negative, ad_group_criterion.keyword.text, campaign.name, campaign.status,ad_group.name,ad_group.status FROM ad_group_criterion WHERE ad_group_criterion.negative = TRUE AND ad_group_criterion.status != 'REMOVED' AND ad_group_criterion.type = 'KEYWORD' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_MONTH ORDER BY ad_group_criterion.keyword.text ASC PARAMETERS omit_unselected_resource_names=true
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What is the All-Conversion rate (including view-throughs, etc.)?
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SELECT metrics.all_conversions_from_interactions_rate FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.all_conversions_from_interactions_rate DESC PARAMETERS omit_unselected_resource_names=true
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How many cross-device conversions did we track last month?
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SELECT metrics.cross_device_conversions FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.cross_device_conversions DESC PARAMETERS omit_unselected_resource_names=true
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How many conversions or clicks did we get this month?
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SELECT metrics.clicks, metrics.conversions FROM customer WHERE segments.date DURING THIS_MONTH PARAMETERS omit_unselected_resource_names=true
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What was my sales or revenue for this month?
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SELECT metrics.conversions_value FROM customer WHERE segments.date DURING THIS_MONTH ORDER BY metrics.conversions_value DESC PARAMETERS omit_unselected_resource_names=true
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Which are the best performing adgroups in terms of CTR and conversion rates?
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SELECT metrics.ctr, metrics.conversions_from_interactions_rate, ad_group.name, ad_group.status, campaign.name,campaign.status FROM ad_group WHERE ad_group.status != 'REMOVED' AND campaign.status!='REMOVED' AND segments.date DURING LAST_MONTH ORDER BY metrics.ctr DESC, metrics.conversions_from_interactions_rate DESC LIMIT 5 PARAMETERS omit_unselected_resource_names=true
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Which are the best performing adgroups?
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SELECT metrics.conversions, metrics.ctr, metrics.conversions_value, metrics.cost_micros, metrics.conversions_from_interactions_rate, ad_group.name, ad_group.status, campaign.name,campaign.status FROM ad_group WHERE ad_group.status != 'REMOVED' AND campaign.status!='REMOVED' AND segments.date DURING LAST_MONTH ORDER BY metrics.conversions DESC, metrics.conversions_value DESC, metrics.cost_micros DESC, metrics.conversions_from_interactions_rate DESC, metrics.ctr DESC LIMIT 5 PARAMETERS omit_unselected_resource_names=true
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Which campaigns/ad groups generate the most conversions?
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SELECT metrics.conversions, ad_group.name, ad_group.status, campaign.name,campaign.status FROM ad_group WHERE ad_group.status != 'REMOVED' AND campaign.status!='REMOVED' AND segments.date DURING LAST_MONTH ORDER BY metrics.conversions DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
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Which keywords drive the most revenue, and are they profitable at current CPC?
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SELECT metrics.cost_micros, metrics.conversions_value, metrics.average_cpc, metrics.clicks, ad_group_criterion.keyword.text, ad_group_criterion.type, ad_group_criterion.status FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND segments.date DURING LAST_MONTH ORDER BY metrics.conversions_value DESC PARAMETERS omit_unselected_resource_names=true
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What is the overall click-through rate (CTR) of our campaigns?
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SELECT campaign.name, campaign.status, metrics.ctr FROM campaign WHERE campaign.status != 'REMOVED' AND segments.date DURING LAST_MONTH ORDER BY metrics.ctr DESC PARAMETERS omit_unselected_resource_names=true
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What is the cost per click (CPC) across different campaigns?
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SELECT campaign.name, metrics.average_cpc,campaign.status FROM campaign WHERE campaign.status != 'REMOVED' AND segments.date DURING LAST_MONTH ORDER BY metrics.average_cpc DESC PARAMETERS omit_unselected_resource_names=true
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What is the cost per click (CPC) across different ad groups?
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SELECT campaign.name, campaign.status,ad_group.name,ad_group.status, metrics.average_cpc FROM ad_group WHERE campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_MONTH ORDER BY metrics.average_cpc DESC PARAMETERS omit_unselected_resource_names=true
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What is the average conversion rate of our ads?
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SELECT ad_group_ad.ad.name, ad_group_ad.ad.id,campaign.name, campaign.status,ad_group.name,ad_group.status, metrics.conversions_from_interactions_rate FROM ad_group_ad WHERE campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_MONTH ORDER BY metrics.conversions_from_interactions_rate DESC PARAMETERS omit_unselected_resource_names=true
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What is the total spend in the last 30 days/months?
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SELECT metrics.cost_micros FROM customer WHERE segments.date DURING LAST_30_DAYS ORDER BY metrics.cost_micros DESC PARAMETERS omit_unselected_resource_names=true
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How many impressions, clicks, and conversions did we get?
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SELECT metrics.clicks, metrics.conversions, metrics.impressions FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.conversions PARAMETERS omit_unselected_resource_names=true
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Which campaigns generate the most clicks or impressions?
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SELECT campaign.name, campaign.status,metrics.clicks, metrics.impressions FROM campaign WHERE segments.date DURING LAST_MONTH AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' ORDER BY metrics.clicks DESC, metrics.impressions DESC PARAMETERS omit_unselected_resource_names=true
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Which devices (desktop, mobile, tablet) perform best?
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SELECT metrics.clicks, metrics.conversions, metrics.conversions_value, metrics.impressions, segments.device FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.conversions DESC PARAMETERS omit_unselected_resource_names=true
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Which headlines and descriptions achieve the highest CTR?
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SELECT ad_group_ad_asset_view.field_type, ad_group_ad_asset_view.pinned_field, metrics.ctr, asset.text_asset.text, ad_group_ad.ad.name, ad_group_ad.ad.id,ad_group_ad.status, ad_group.name, campaign.name,campaign.status,ad_group.status FROM ad_group_ad_asset_view WHERE ad_group_ad_asset_view.field_type = 'HEADLINE' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_MONTH ORDER BY metrics.ctr DESC PARAMETERS omit_unselected_resource_names=true
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list landing pages in the descending order of clicks?
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SELECT landing_page_view.unexpanded_final_url, metrics.clicks FROM landing_page_view ORDER BY metrics.clicks DESC PARAMETERS omit_unselected_resource_names=true
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Which devices (mobile vs. desktop vs. tablet) yield the best CVR and ROAS?
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SELECT metrics.conversions_value, metrics.cost_micros, metrics.conversions_from_interactions_rate, segments.device FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.conversions_from_interactions_rate DESC PARAMETERS omit_unselected_resource_names=true
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How many view-through conversions (Display, Video) are you getting?
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SELECT metrics.view_through_conversions FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.view_through_conversions DESC PARAMETERS omit_unselected_resource_names=true
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What CPMS and view-through conversion rates are you seeing on video?
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SELECT metrics.average_cpm, metrics.view_through_conversions, campaign.advertising_channel_type, campaign.name, campaign.status FROM campaign WHERE campaign.status != 'REMOVED' AND campaign.advertising_channel_type = 'VIDEO' AND segments.date DURING LAST_MONTH ORDER BY metrics.average_cpm DESC, metrics.view_through_conversions DESC PARAMETERS omit_unselected_resource_names=true
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Which asset groups and individual assets (images, headlines, descriptions) deliver top conversion value?
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SELECT asset_group_asset.field_type, asset_group_asset.status, metrics.conversions, asset.text_asset.text, asset_group.name FROM asset_group_asset WHERE asset_group_asset.status != 'REMOVED' AND WHERE segments.date DURING LAST_MONTH ORDER BY metrics.conversions DESC PARAMETERS omit_unselected_resource_names=true
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What’s the impression split across channels (Search, Display, YouTube, Gmail, Discover)?
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SELECT campaign.advertising_channel_type, campaign.name, campaign.status, metrics.impressions FROM campaign WHERE campaign.status != 'REMOVED' AND WHERE segments.date DURING LAST_MONTH ORDER BY metrics.impressions DESC PARAMETERS omit_unselected_resource_names=true
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Which local campaigns/ads drive the most foot traffic?
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SELECT ad_group_ad.ad.name, ad_group_ad.ad.id, ad_group_ad.status, metrics.conversions, ad_group.name, ad_group.status,campaign.name,campaign.status FROM ad_group_ad WHERE campaign.advertising_channel_type = 'LOCAL' AND campaign.status != 'REMOVED' AND WHERE segments.date DURING LAST_MONTH ORDER BY metrics.conversions DESC PARAMETERS omit_unselected_resource_names=true
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How is the promotional extensions conversion value and conversion rate for last month?
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SELECT customer_asset.field_type, customer_asset.status, ad_group.name,ad_group.status, campaign.name, campaign.status, metrics.conversions_value, metrics.conversions_from_interactions_rate, asset.promotion_asset.occasion, asset.text_asset.text FROM customer_asset WHERE segments.date DURING LAST_MONTH AND customer_asset.field_type = 'PROMOTION' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' ORDER BY metrics.conversions_value DESC, metrics.conversions_from_interactions_rate DESC PARAMETERS omit_unselected_resource_names=true
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What is the cost per conversion (CPA)?
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SELECT metrics.cost_per_conversion FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.cost_per_conversion DESC PARAMETERS omit_unselected_resource_names=true
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What is the return on ad spend (ROAS)?
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SELECT metrics.cost_micros, metrics.conversions_value FROM customer WHERE segments.date DURING LAST_MONTH PARAMETERS omit_unselected_resource_names=true
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Which keywords drive the highest number of conversions?
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SELECT ad_group_criterion.keyword.text,ad_group_criterion.status, metrics.conversions, campaign.name, campaign.status,ad_group.name,ad_group.status,ad_group_criterion.keyword.match_type FROM keyword_view WHERE ad_group_criterion.type = 'KEYWORD' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND WHERE segments.date DURING LAST_MONTH ORDER BY metrics.conversions DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
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Which age group is engaging most with our ads?
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SELECT ad_group_criterion.age_range.type, ad_group.name, ad_group.status, campaign.name, campaign.status, metrics.ctr FROM age_range_view WHERE campaign.status != 'REMOVED' AND ad_group.status != 'REMOVED' ORDER BY metrics.ctr DESC PARAMETERS omit_unselected_resource_names=true
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Are new or returning users converting more frequently?
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SELECT segments.new_versus_returning_customers, metrics.conversions FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.conversions DESC PARAMETERS omit_unselected_resource_names=true
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How does performance vary by time of day or day of week?
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SELECT metrics.conversions, metrics.ctr, metrics.conversions_value, metrics.cost_micros, metrics.conversions_from_interactions_rate, segments.month FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.conversions DESC, metrics.conversions_value DESC, metrics.cost_micros DESC, metrics.conversions_from_interactions_rate DESC, metrics.ctr DESC PARAMETERS omit_unselected_resource_names=true
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How has performance changed over time (week/month/quarter)?
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SELECT metrics.conversions, metrics.ctr, metrics.conversions_value, metrics.cost_micros, metrics.conversions_from_interactions_rate, segments.month FROM customer WHERE segments.date DURING LAST_MONTH ORDER BY metrics.conversions DESC, metrics.conversions_value DESC, metrics.cost_micros DESC, metrics.conversions_from_interactions_rate DESC, metrics.ctr DESC PARAMETERS omit_unselected_resource_names=true
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Which campaigns/ad groups generate the most conversions?
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SELECT campaign.name, campaign.status,ad_group.name,ad_group.status, metrics.conversions FROM ad_group WHERE campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_MONTH ORDER BY metrics.conversions DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
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Are any ads suffering from low Quality Score?
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SELECT ad_group_criterion.keyword.text, ad_group_criterion.type, ad_group_criterion.status, ad_group_criterion.display_name, campaign.name, campaign.status,ad_group.name,ad_group.status, ad_group_criterion.quality_info.quality_score FROM ad_group_criterion WHERE ad_group_criterion.type = 'KEYWORD' AND ad_group_criterion.status != 'REMOVED' AND ad_group_criterion.quality_info.quality_score <= 3 ORDER BY ad_group_criterion.quality_info.quality_score ASC PARAMETERS omit_unselected_resource_names=true
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Which campaigns have the highest conversion rate?
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SELECT campaign.name, metrics.conversions_from_interactions_rate, campaign.status FROM campaign WHERE campaign.status != 'REMOVED' AND segments.date DURING LAST_MONTH ORDER BY metrics.conversions_from_interactions_rate DESC LIMIT 10 PARAMETERS omit_unselected_resource_names=true
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How does average CPC and CTR vary across campaigns?
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SELECT metrics.ctr, metrics.average_cpc, campaign.name,campaign.status FROM campaign WHERE campaign.status!='REMOVED' AND segments.date DURING LAST_MONTH ORDER BY metrics.average_cpc DESC, metrics.ctr DESC PARAMETERS omit_unselected_resource_names=true
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What is Search Impression Share and lost-IS (Budget vs. Rank) by campaign?
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SELECT campaign.name, campaign.status, metrics.search_impression_share, metrics.search_budget_lost_impression_share, metrics.search_rank_lost_impression_share FROM campaign WHERE campaign.status != 'REMOVED' AND segments.date DURING LAST_MONTH ORDER BY metrics.search_impression_share DESC, metrics.search_budget_lost_impression_share DESC, metrics.search_rank_lost_impression_share DESC PARAMETERS omit_unselected_resource_names=true
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How does ad group performance differ by device?
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SELECT metrics.conversions, metrics.ctr, metrics.conversions_value, metrics.cost_micros, metrics.conversions_from_interactions_rate,segments.device, campaign.name,campaign.status,ad_group.name,ad_group.status FROM ad_group WHERE campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_MONTH ORDER BY metrics.conversions DESC, metrics.conversions_value DESC, metrics.cost_micros DESC, metrics.conversions_from_interactions_rate DESC, metrics.ctr DESC PARAMETERS omit_unselected_resource_names=true
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How do different match types (broad, phrase, exact) perform?
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SELECT metrics.clicks, metrics.conversions, metrics.cost_micros, metrics.impressions, ad_group_criterion.keyword.text, ad_group_criterion.keyword.match_type,campaign.name, campaign.status,ad_group.name,ad_group.status FROM keyword_view WHERE campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_MONTH ORDER BY metrics.conversions DESC PARAMETERS omit_unselected_resource_names=true
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What’s the breakdown of performance by match type (Exact vs. Phrase vs. Broad)?
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SELECT metrics.clicks, metrics.conversions, metrics.cost_micros, metrics.impressions, ad_group_criterion.keyword.text, ad_group_criterion.keyword.match_type,campaign.name, campaign.status,ad_group.name,ad_group.status FROM keyword_view WHERE campaign.status!='REMOVED' AND ad_group.status!='REMOVED' ORDER BY metrics.conversions DESC PARAMETERS omit_unselected_resource_names=true
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Are your search-term reports revealing wasted spend on irrelevant queries?
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SELECT search_term_view.search_term, search_term_view.status, ad_group.name, campaign.name, metrics.cost_micros, metrics.conversions,campaign.status.ad_group.status FROM search_term_view WHERE metrics.conversions = 0 AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_MONTH PARAMETERS omit_unselected_resource_names=true
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How do different ad formats (Responsive Search Ads vs. Expanded Text Ads vs. Dynamic) stack up?
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SELECT ad_group_ad.ad.name, ad_group_ad.status, ad_group_ad.ad.type, segments.ad_network_type, campaign.name, campaign.status,ad_group.name,ad_group.status,metrics.conversions, metrics.ctr, metrics.conversions_value, metrics.cost_micros, metrics.conversions_from_interactions_rate FROM ad_group_ad WHERE ad_group_ad.status != 'REMOVED' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND ad_group_ad.ad.type IN ('DYNAMIC_HTML5_AD', 'EXPANDED_TEXT_AD', 'RESPONSIVE_SEARCH_AD') AND segments.ad_network_type = 'SEARCH' ORDER BY metrics.conversions DESC, metrics.conversions_value DESC, metrics.cost_micros DESC, metrics.conversions_from_interactions_rate DESC, metrics.ctr DESC PARAMETERS omit_unselected_resource_names=true
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Are your ad extensions (sitelinks, callouts, structured snippets) boosting CTR and conversions?
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SELECT campaign_asset.field_type, campaign_asset.status, campaign.name, segments.click_type, metrics.conversions, metrics.ctr, asset.structured_snippet_asset.header, asset.structured_snippet_asset.values, asset.sitelink_asset.link_text, asset.callout_asset.callout_text FROM campaign_asset WHERE campaign_asset.field_type IN ('CALLOUT', 'SITELINK', 'STRUCTURED_SNIPPET') AND segments.date DURING LAST_MONTH ORDER BY metrics.ctr DESC, metrics.conversions DESC PARAMETERS omit_unselected_resource_names=true
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Which contextual topics and categories drive the best engagement?
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SELECT campaign.name, campaign.status,ad_group.name,ad_group.status, metrics.ctr, ad_group_criterion.topic.path, ad_group_criterion.topic.topic_constant, ad_group_criterion.type, ad_group_criterion.status FROM topic_view WHERE ad_group_criterion.status != 'REMOVED' AND ad_group_criterion.type = 'TOPIC' AND segments.date DURING LAST_MONTH ORDER BY metrics.ctr DESC PARAMETERS omit_unselected_resource_names=true
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Which promotional messaging (discounts vs. free-shipping vs. bundles) drove the best CVR?
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SELECT campaign_asset.field_type, campaign_asset.status, ad_group.name, ad_group.status, campaign.labels, campaign.name, campaign.status, metrics.conversions_from_interactions_rate, asset.promotion_asset.promotion_target, asset.promotion_asset.occasion, asset.promotion_asset.promotion_code FROM campaign_asset WHERE campaign_asset.field_type = 'PROMOTION' AND campaign.status!='REMOVED' AND ad_group.status!='REMOVED' AND segments.date DURING LAST_MONTH PARAMETERS omit_unselected_resource_names=true
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